VAIO® Design
Japanese Craftsmanship

VAIO, and authentically Japanese manufacturer, can boast of in-house design, manufacturing and supportteams. Each team member at the headquarters in Azumino City, Nagano Prefecture endeavors to createcutting edge technology. Each team member believes that a bold, yet deft, organic approach to manufacturingcreates added value. This is the level of commitment to Japanese technology and aesthetics that is a hallmarkof VAIO’s craftsmanship.

We take pleasure in challenging industry stereotypes.

Like when we broke from conventional wisdom by introducing a 2-in-1 PC stabilizer flap that worked on your lap. A single engineer proved that an exceptional idea is all you need to change everyone’s mind.

We take pleasure in challenging industry stereotypes.

Conversion angel investor entrepreneur first mover advantage. Handshake infographic mass market crowdfunding iteration. Traction stock user experience.

Design born out of function

Rather than make unremarkable, micro-bezel, thin laptops like everyone else, we sought balance by locating our wireless antenna where it matters. This is an example of VAIO blending form and function to benefit the customer.

We are proud to not be trendy

We take pleasure in challenging industry stereotypes.

Like when we broke from conventional wisdom by introducing a 2-in-1 PC stabilizer flap that worked on your lap. A single engineer proved that an exceptional idea is all you need to change everyone’s mind.

VAIO engineers are craftsmen who don’t overthink challenges.

VAIO provides support for legacy models of its global devices as an example of being in service to the Japanese business model and while still fulfilling our mission as a Japanese manufacturer.

Our mission is to demonstrate the traditional values of a Japanese business as a Japanese manufacturer.

Azumino QUALITY is our responsibility and promise.

The headquarters of VAIO is in Azumino City, Nagano Prefecture. The factory site is a manifestation of our willingness to pursue the highest standards of craftsmanship. In the final process, dedicated engineers test each device one at a time to ensure it meets 50 exacting standards.