A First in Japanese* Entertainment – “Movie Theater VR!”
Advance Experience Screenings Began in July 2018 Collaboration between VAIO, Toei, and CRAFTAR


VAIO Corporation (“VAIO”, President: Hidetoshi Yoshida), Toei Company, Ltd. (“Toei”, President and CEO: Noriyuki Tada), and CRAFTAR Inc. (“CRAFTAR”, President and CEO: Shoichi Furuta) announced the launch of the VRCC (VR Cinema Consortium) collaboration in December 2017. The Consortium is pleased to announce that advance experience screenings began on Monday, July 2. This is the first time in Japan* that a VR motion picture can be shown to large audiences at the same time using a theater. The VRCC is therefore creating a new industry for VR movie screenings in Japan. *VAIO survey as at May 2018

Movie Theater VAIO VR Patrons

Movie Theater VR! This is amazing! VR experience delivering an all-consuming sense of realism and immersion
Previous VR experiences have been lacking in terms of audio. VR experiences at home or amusement arcades have used VR headsets to play audio. “Movie Theater VR!“ uses the theater’s high-specification 5.1ch speaker system to deliver an audio environment with an all-consuming sense of realism, creating the experience of immersion in VR imagery.

Movie Theater VAIO VR Patrons

Movie Theater VR! Business aim – creating a VR motion picture ecosystem
Created by three companies with strengths in hardware technology, theater screening, and content creation respectively, VRCC is now working to include a wide range of companies interested in showing VR to large audiences at the same time, as well as those outside of content creation, content holders, theaters, or movie theaters. There are many creators or video producers with ambitions to generate VR content. VRCC is building a system which enables theater installation at low cost, aiming to function as a platform to deliver VR motion pictures to consumers.

Movie Theater VAIO VR Patrons

For inquiries regarding content production and theater screening, please contact info@vr-eiga.com