"As a result of thoroughly thinking, what is a color that is high-quality that a man would not feel ashamed of having, we ended up with a red that draws you in, like the color that reminds you of a high-end sports car. In the VAIO RED EDITION, the color applied in three layers is exquisitely crafted to achieve a red that gives a sense of depth that cannot be reproduced with a conventional single-layer coating. However, since scratches and unevenness in the lower layers will show-through when a 3-layer coat is applied, all layers need to be finished without repainting and additional touch ups. As a result, this process costs several times that of a conventional model, but I am satisfied with the finish." (VAIO Designer)

"The flat aluminum palm rest is crafted using alumilite staining, but it takes time with an advance chemical polishing and dyeing process because it is very thin. By increasing the gloss through chemical polishing over a long period of time, and using a darker color, it was possible to achieve a red that has both depth and brilliance, which is comparable to the color of top cover." (VAIO Design Engineer)

"There was also an option to black out parts such as the touch pad, but as a result of considering the customer who selects the RED EDITION, we decided to go with red, without compromise. The red touch pad was especially difficult. It was very difficult to match the color with the palm rest because of its structure. We had to color the back of the rough, transparent metal sheet." (VAIO Project Lead)